Maximise

This is a story about what it takes to start a company. It may not seem like it, but it is. I live on a boat in a harbour. It’s an amazing place with just the right mix of artists, yacht owners and fishermen. As in all small communities there’s a strong invisible pecking order. [...]

Setting the right price for a product has always been one of the most difficult hurdles for startups. Of course it only makes it worse that the pricing of your product is one of the most important decisions you as a businessowner will ever make. So how do you do it? If your product happens [...]