High-end Vs. Low-end

Take a look at a market over time. Any market. Now look at who has the bigger marketshare: The players in the high-end or low-end of the market. In the beginning it will typically be the high-end market that dominates the market. Primarily because the market is new, the technology is hard, the idea is […]

Good marketing practises

I find it interesting that Google has become a global brand in less than 6 years a href=”http://www.maximise.dk/blog/2005/01/time-flies.html”(see earlier post)/a and that they have done so without much marketing, if any at all. How do they do it ? Well of course they are the best of breed in their category, delivering a service that […]